Introducing Itsy Nails London

Hello Beauties, I want to introduce you to a new nail care brand that I have recently discovered, which has been formulated with the latest technology to created a collection of Gel effect nail polishes, with their unique DuraPRO formula.

Itsy Nails London’s inspiration was to create a range of street-trend, quality nail polishes from an artistic point of view that encourages self-expression and creativity, without compromising quality for affordability, that is suitable for guys and girls to wear.

Founded by makeup artist Diane Taguchi and entrepreneur Paul Pannu, who have invested considerable time and effort to develop this highly pigmented Gel effect formula, that is free from potentially toxic chemicals making Itsy Nails cruelty and 5Free from DBP, Toluene, Formaldehyde, Camphor and Formaldehyde Resin.

I have been trialling four shades from there collection:

  • City Girl – As the name suggests this is perfect for an urban chic look, combine with neutrals or bright colours to really make this shade pop.
  • Cosi Ti Amo – This cornflower blue shade is the perfect in season trend colour to add a touch of refined glamour to your look.
  • Cosmic Dust – This rich bold, opulent navy shade, looks expensive on the nails, I can see this combined with a grey clutch bag and shoes.  I have also worn this shade on my little finger to update my look.
  • Bohemian Gypsy – This soft pink-rose quartz shade is bang on trend, perfect for the upcoming summer season.

The unique flat brush combined with the plumping effect pigments and self leveling formula, makes it very easy to apply these nail colours and even one coat gives great coverage.  As with all nail polishes I would always recommend to apply two coats to achieve long lasting, chip resistant nails.  I am very impressed by this range, all the colour shades compliment one another, so feel free to express your own unique style.

If you would like to experience this DuraPRO gel effect revolution for yourself you can purchase these from the Itsy website, they are available in a 11ml size and retail at £5.99 each.

Have you tried any products from Itsy Nails before?

What is your favourite nail shade?

Please comment below and let me know.

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1 thought on “Introducing Itsy Nails London

  1. Never heard of this brand before but the colours are beautiful and I like the look of the brush – very innovative. The bottle design reminds me a lot of Chanel nail polish,

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